So Melodifestivalen came and went with all its attendant hysteria, and when all was said and done the hysteria just continued apace, because there are an awful lot of people out there who seem to think that after choosing this song, Sweden have yet another Eurovision victory in the bag. And Loreen’s song Euphoria certainly has everything going for it – for one thing it’s super-credible, the sort of bangin’ club anthem which would doubtless have contest naysayers shocked to learn it’s actually a Eurovision entry and secondly it’s already topping charts all over Europe which mean it’ll be firmly entrenched in everybody’s minds a la Satellite when the big night comes. Plus we are kind of liking the fact that it looks like what might happen if Kate Bush decided to sing a Faithless track.
But is it really a sure thing? Well in any other year we would be saying yes, quite possibly, but let’s inject a note of caution here – this is one of the strongest song line-ups in years, and as such Loreen is facing a lot of stiff competition in her quest to bring the contest back to la Suede – and besides, let’s not forget how many of their songs have seemed like runaway winners only to then limp into fifth place, or similar (Friends in 2001, Lena in 2004, Carola in 2006, Eric Saade and his stupidly catchy nursery rhyme in 2011 – and let’s not forget the even worse fates dealt out to the likes of Charlotte Perelli and Anna Berghendahl) Besides, there is always the possibility that her funky dance moves may pale in comparison to the Russian grannies. But all things considered – and provided she actually makes an effort on the night and doesn’t just assume she can phone in her performance and automatically get 4000 points – then yes, we would say this is a contender. Now if only we could stop singing it: